PERSONAL BRANDING

 

PERSONAL BRANDING AND ITS IMPORTANCE

Personal branding is the process of building blocks in order to take our business to succeed in future and lead to many opportunities for advancement in the career. It is the combination of skills and experiences (Potgieter and Doubell, 2020). Moreover, it will differentiate one’s business and will allow the individual to build the trust of prospective clients and employers. It is an excellent way of demonstrating the skills and knowledge about the particular field and will lead to a multitude of opportunities like promotion, networking opportunities, job interviews. Furthermore, it inspires trust in the audience as it has been found in a survey that millennials nowadays do not trust businesses using traditional advertising, this is the reason why influencer advertising is so successful.

USING SOCIAL MEDIA FOR PERSONAL BRANDING

Researchers Lundgren et al (2020) says that sharing online will allow individuals to craft an online persona that will reflect both the professional skills and personal values of the individual. They believed that building personal brand on social media will take the individual to the next opportunity and will foster valuable connection. An individual can use social media in the following ways for the purpose of personal branding: One needs to update their social media account and ensure that all the information is accurate and complete (Park et al, 2020). One can make posting easy with apps, they need to maintain an online presence. Sprout, Hootsuite and Buffer also can be used in order to connect to social media networks and remove the need to login to multiple websites (Lundgren et al, 2020). Sharing content and keep the line of communication open with the audience on a regular basis will better help in gaining engagements. However, they should overshare that it looks desperate. Also, an individual can create or curate engaging contents in order to demonstrate expertise within the industry. One can also import contacts from Outlook or Gmail into social network o reach connections that are missing.

EXAMPLES

There are many good examples of using social media for personal branding such as one can use blogging for personal branding, which is a trending strategy that is being used by many top influencers. It will allow building an audience faster and easier. Use branded links it will make the individual’s brand look professional and let him promote their personal brand instead of promoting a generic link shortening service. Also, one can use personalised images so that audiences can remember their personal brand. The creation of unique pictures will go a long way in telling a story. There are many excellent influencers who can be approached for branding like Daniel Wellington, Tim Ferriss, Shaun White, Martha Stewart and many more.

 

References List

Lundgren, L., Stofer, K.A., Hecht, K. and Williams, T., 2020. Using Social Media to Engage Communities with Research: SMART Social Media—Planning for Success. EDIS, 2020(6).

Park, J., Williams, A. and Son, S., 2020. Social Media as a Personal Branding Tool: A Qualitative Study of Student-Athletes’ Perceptions and Behaviors. J. Athl. Dev. Exp, 2.

Potgieter, A. and Doubell, M., 2020. The Influence of Employer branding and Employees' personal branding on Corporate Branding and Corporate Reputation. African Journal of Business & Economic Research, 15(2).