PERSONAL BRANDING
PERSONAL BRANDING AND ITS IMPORTANCE Personal branding is the process of building blocks in order to take our business to succeed in future and lead to many opportunities for advancement in the career. It is the combination of skills and experiences ( Potgieter and Doubell, 2020) . Moreover, it will differentiate one’s business and will allow the individual to build the trust of prospective clients and employers. It is an excellent way of demonstrating the skills and knowledge about the particular field and will lead to a multitude of opportunities like promotion, networking opportunities, job interviews. Furthermore, it inspires trust in the audience as it has been found in a survey that millennials nowadays do not trust businesses using traditional advertising, this is the reason why influencer advertising is so successful. USING SOCIAL MEDIA FOR PERSONAL BRANDING Researchers Lundgren et al (2020) says that sharing online will allow individuals to craft an online person...